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The world of business is continually changing. Technology has allowed us to do business with practically anyone from anywhere. We can call, email, and video conference with clients and partners with relative ease. Having an appealing website can draw clients in to find out more about your products from the comfort of their computer. But how do you make a good impression with face-to-face interactions?
One aspect that will likely not go out of style is a quality business card. It allows you to give clients your contact information and leave them with a lasting impression of you and your company. You want to have a card that you and your employees will be proud to hand to clients and partners. Using quality paper is one of the most important features when creating your business cards.
The first question some people may ask is, “why do they need to have a business card?” With all the useful technology we have at our fingertips, clients can easily visit your website to find your contact information. This argument is valid, but what if they forget your web address? Or maybe they forget the specific salesperson they spoke to; your potential sale could go to someone else in the company. That can be not good for those that work on commission. If clients must take an extra step to find their answers, they may go somewhere else.
Having a card can help in retaining clients and getting your name out there. Your card should have your name, business name, number, email, website address, and possibly your picture. Include your logo design as well to help your cards stand out. These simple features are invaluable when you are trying to gain clients and build valuable relationships.
A card is perfect for giving to clients during meetings, and to pass out at conventions and trade shows. Having literature at your booth with a business card attached can be perfect for the potential client who may not have time for a long face-to-face chat, but will want to follow up with you later.
The standard business card is 3.5 x 2 inches. These are small enough to fit into a wallet quickly. As they are easily portable, you can have dozens of cards on hand when needed.
The significant difference between cards comes from the thickness of the paper. The standard card gets printed on 14-pt cardstock. Each point (pt.) is equal to .001 inch, to give you a frame of reference. If you want something a bit thicker, another standard card paper is 16-pt, slightly thicker, and a little more durable. These are both the preferred business card papers as they are durable and easy to produce.
Another standard option is the 100 lb. gloss. While these cards have a higher quality feel and look great, they are also thinner and more flexible. These cards are the cheapest option, and while they have a quality feel to them, they are more susceptible to wear and tear.
These are the most common business card options around. These cards will not break your budget and are great for smaller businesses. If you want to spend some more money on premium business cards, you can go all the way up to 32-pt cardstock. These are going to be the most durable but will also cost more.
The standard business card is 3.5 x 2 inches. These are small enough to fit into a wallet quickly. As they are easily portable, you can have dozens of cards on hand when needed.
The significant difference between business cards comes from the thickness of the business card paper. The standard business card gets printed on 14-pt cardstock. Each point (pt.) is equal to .001 inch, to give you a frame of reference. If you want something a bit thicker, another standard business card paper is 16-pt, slightly thicker, and a little more durable. These are both the preferred business card papers as they are durable and easy to produce.
Another standard option is the 100 lb. gloss. While these cards have a higher quality feel and look great, they are also thinner and more flexible. These cards are the cheapest option, and while they have a quality feel to them, they are more susceptible to wear and tear.
These are the most common business card options around. These cards will not break your budget and are great for smaller businesses. If you want to spend some more money on premium business cards, you can go all the way up to 32-pt cardstock. These are going to be the most durable but will also cost more
Perhaps you want to take your business cards to the next level to make them stand out. If that is the case, you may want to consider embossed business cards. This feature can help your company logo pop out for your client and provide texture to your business cards.
Embossing is the process of raising an image on paper. This process uses two metal dies? and heat. A reverse image of your logo is etched into the dice, and then using heat, they push that image up, raising it and adding a three-dimensional picture to your card.
With embossing, you have other options that can add to your card. You can create custom embossed business cards with colors to go along with your logo. Foil embossed cards allow you to use various metal foils to give your cards a metallic look. Also, nothing adds a touch of class to a business card like a gold-embossed card.
Embossing can add to the look and feel of your card. You want something that will make you stand out from the competition and make clients remember you. The process does cost a little more, but you will have something unique to place in your clients’ hands.
Choosing the right card for you and your business is an important decision. You need to consider cost, quantity, and quality and what features will be right for you. Luckily, you are not alone in this process, and Printex Graphics can help you design and print the perfect business cards for you. We can help you choose the right cardstock and options to make business cards that you and your employees will be proud to own.
