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One of the best ways to get your name out to clients and provide them with your contact information is a quality business card.
These small, portable cards are perfect marketing tools to hand out to clients during meetings, conventions, or available in your office waiting room. Having your business card attached to literature about your company provides an excellent way for clients to contact you with any follow-up questions they may have for you. Even in the high-tech world, business cards a necessity. Nothing can give a wrong impression for a client faster than you scrambling for a notepad to jot down your information; having a business card tells them you took the time to be professional.
The best business cards have the same necessary information, such as your name, business name, phone number (office and cell phone), email, address, and website. If you have a business logo, add that to give your business card a personalized touch. The purpose of a sound business card is to provide a way for clients to contact you and find information about your business and a convenient way to access it.
You can take your business cards to the next level with an embossed business card. This added feature can add texture and imagery to your business cards and help you stand out from the crowd. In the business world, with so much competition, standing out is more important than ever.
Embossing is the process of using opposite metal die plates and heat to raise an image on paper. The two dies get placed on either side of your card and your photo and use pressure to create a raised, three-dimensional image on your card. This raised texture is not unlike the impression created by a notary stamp. The created image provides a unique look at feel to your business card.
You will want to pick a good, thick cardstock for your business cards. At least 14 pt. card stock will be sturdy enough for your embossed business card. You will also want to choose a glossy cardstock that will allow your embossed areas to pop out for your client.
The next question you may be asking yourself is if you should spend the extra money on embossed cards. Is it worth your money to have this additional feature for your business card needs?
Think about how many business cards your clients and potential clients receive at conventions and trade shows. Probably dozens, if not hundreds. It would help if you had a way to stand out from the pack. An embossed business card with a slick and stylish look and feel leaves a lasting impression on your clients.
Having an embossed business card can be a great way to keep you in the client’s mind during business transactions. You can include a business card coupon with receipts, add them as stylish hang tags, or tuck them in with internet orders to give an air of quality.
Small business owners can draw a lot of business either with repeat customers or a customer passing along your card to friends and family that may want to purchase your products. Embossed business cards can be a valuable investment for your small business to get the word out to potential clients.
With embossed cards, you have a few options to make your business card stand out. You have many ways to custom emboss your business cards. One of the most basic options is what is called blind embossing. This process is where the embossing gets completed without any ink or foil used. While it is a great way to add texture to your business card, and will still allow you to stand out, perhaps you want to take it a bit further.
A straightforward addition can be adding color to the area that is getting embossed. Using high contrast colors can allow the embossed space of your custom business cards to pop for your client. Pick a bold color for the embossed area to contrast with a more basic color in the rest of your business card to draw attention to important information and imagery on your card.
Another great option is for foil business cards. This process includes adding shiny metallic foil to the embossed area and adds even more contrast to your business cards with colors such as silver, bronze, gold, and other metallic looks. Using glossy paper stock can allow the foil business cards to pop out with contrasting, bold colors. Gold embossed business cards always work to give your business cards an extra touch of class and professionalism.
Also, consider what you are embossing. You want important information to stand out, but you do not want the card to look cluttered. Your logo, company name, and your name are things that you may want to include when embossing your business card. If you can, adding a photo of yourself is a great idea as well. Clients tend to remember faces better than names, so having a business card with your name and picture will help clients remember you long after meeting you.
If you are ready to take your business cards to the next level, the people at Printex Graphics can help you to design and print the perfect business cards for you. With plenty of options on paper stock and embossing styles, the team will help you create the perfect business card to fit your budget. Whether your business is a large company or a small business, we can help get your name out to the people who matter. Your business card is the impression that your clients will have of you and your company. Why not make it the best you can with embossed business cards?
